Founder of SAZÓN, a music agency specializing in music curation, concert production, partnerships, and content creation. Utilizing my extensive network of artists, managers, label execs, and creatives to execute concerts, experiential activations, marketing, and social content creation for clients.
Photo by Bianca Garcia
Photo by Bianca Garcia
Photo by Lex Vasquez
Photo by Bianca Garcia
Remy Martin unveiled their new marketing campaign titled “One Life, Live Them”, that celebrated creatives who pursued their multiple passions. In partnership with Remy Martin I created and produced, Remy Sessions, an event/documentary series showcasing emerging artists based in Chicago who exemplify the “One Life, Live Them” campaign in intimate settings across Chicago. Each event included 1x recap video, 1x branded photo gallery, and 2x branded GIFs for Remy Martin and artists to share on socials.
Untitled | Chicago, IL | Photo by Cooper Fox
Untitled | Chicago, IL | Photo by Cooper Fox
Untitled | Chicago, IL | Photo by Cooper Fox
During Hispanic Heritage Month, I created, produced, and moderated a panel discussion that shined light on five Latinx creatives excelling in their craft at Soho House Chicago. Core topics centered around cultural influence, tactics, routines, and strategies that promote achievement in creative fields. Following Q&A, I programmed celebrated band Divino Niño to cap off the night.
Soho House | Chicago, IL
Soho House | Chicago, IL
Soho House | Chicago, IL
Soho House | Chicago, IL
Developed the first roster showcase for record label Closed Sessions located at Virgin Hotels Chicago. I was responsible for negotiating 7x performance contracts, led flyer art direction, managed artist and venue relationships, and developed run of show and handled all logistics.
Virgin Hotels | Chicago, Illinois | Photo by Cooper Fox
Virgin Hotels | Chicago, Illinois | Photo by Cooper Fox
Virgin Hotels | Chicago, Illinois
Virgin Hotels | Chicago, Illinois | Photo by Cooper Fox
Curated and produced a benefit concert during Ace Hotel’s global themed summer festival programming, “Double Vision”, featuring eight of Chicago’s top Latinx artists, producers, & DJs. Money raised supported The Young Center for Immigrant Children’s Rights, a non-for-profit organization that supports and fights for unaccompanied immigrant children's rights when crossing the border.
Ace Hotel | Chicago, Illinois | Photo by Lex Vasquez
Ace Hotel | Chicago, Illinois | Photo by Lex Vasquez
Ace Hotel | Chicago, Illinois | Photo by Lex Vasquez
Ace Hotel | Chicago, Illinois | Photo by Lex Vasquez
Developed a monthly concert series in collaboration with Soho House Chicago featuring international artists and local DJs. Produced and led music programming featuring international and local DJs, including Grammy award winning artist Mura Masa (UK), Rayana Jay (Oakland), Haute (France), oddCouple (Chicago), and others.
Up All Night Concert Series | Soho House Chicago
Up All Night Concert Series | Soho House Chicago
Up All Night Concert Series | Soho House Chicago
Up All Night Concert Series | Soho House Chicago